Coca-Cola tops Business Week list of Best Global Brands

Photo
Gallery>>>

    The list, which will be published in Business Week's
August 6 issue, pegs Coca-Cola's 2007 brand value at about 65.324 billion U.S.
dollars.

    But the magazine also warned that consumers' shift
from Soda in the West has hurt Coke and the success with Coke Zero has not made
up for the company's continued loss of share.

    Software giant Microsoft was pushed aside at No. 2
spot with brand value of 58.709 billion dollars. The magazines said the launch
of the Windows Vista operating system, coupled with the Xbox game console, has
kept Microsoft latest technology in front of consumers.

    Rounding out the top 10 on the list were IBM (57.091
billion), GE (51.569 billion), Nokia (33.696 billion), Toyota (32.070 billion),
Intel (30.954 billion), McDonald's (29.398 billion), Disney (29.210 billion) and
Mercedes-Benz (23.568 billion).